Books & Articles

Pledge to Wear Blue on April 5th to show your commitment to keep kids safe! Wear Blue anywhere – to work, to school, a community event, the gym and even at home. Invite your friends, family, students, co-workers or even your entire office to Wear Blue too. It doesn’t matter if it’s a blue shirt or blue suede shoes, the unified, community-wide act of wearing blue will help raise awareness that child abuse is preventable.

How do I participate?

  •  Wear Blue on April 5th
  • Share your commitment with family, friends and co-workers and encourage them to Wear Blue too
  • Take a picture of yourself, your group, class or company wearing blue and share it on theChildren’s Safety Center Facebook page, Twitter and Instagram (@CSCWASHCO)
  • Use #weARblue and #RestoringDreams

Why Blue?

In 1989, the Blue Ribbon Campaign to Prevent Child Abuse had its early beginnings as a Virginia grandmother’s tribute to her grandson who died as a result of abuse. She tied a blue ribbon to the antenna of her car as a way to remember him and to alert her community to the tragedy of child abuse. The Blue Ribbon Campaign has since expanded across the country, and many wear blue ribbons each April in memory of those who have died as a result of child abuse. In other communities, special fundraisers are held to support prevention activities and treatment facilities for victims, and candlelight vigils are held as a remembrance. Most recently, the focus has shifted toward a more positive message of celebrating “blue ribbon” individuals, organizations, and communities who have done much to prevent child abuse and neglect.

Saatchi & Saatchi X #weARblue